We now offer our own brand of purl based mail tracking software that has been made just for the Automotive Industry! We have the ability to direct your client to there own Personalized URL that looks like http://demo.purls.tv where demo represents your clients name. The Personalized Unform Resource Locator is the modern day reply envelope except no return postage needed. This is instead a webpage the clients get from their personalized mail piece received from the usps. When they go to their purl webpage you can ask survey style questions and offer a prizes to encourage the visitor to complete the contact form or go into your showroom. We can offer other methods in conjuction such as our Card Swipe Prize Box to enhance your direct mail event. Our Direct Mail Campaigns get you the UPS you Want!!

It has been more than 40 years since E. Jerome McCarthy introduced the marketing mix of the four P’s – product, place, price and promotion. Practitioners since have applied these marketing fundamentals in time – and battle tested ways, ever honing their craft.

Today, as the Internet plays an ever-increasing role in consumers’ lives, marketers are progressing beyond the four P’s to stay competitive and leverage the power of online intelligence to continually evolve their marketing programs.

For automotive shoppers, the Internet has become the main tool to research their purchase decisions. Seventy percent of U.S. consumers research vehicles online before buying, making the Internet the richest source of information of in-market shopping behavior for auto marketers.

The Internet now is the best choice for automakers to reach and learn from consumers, and it provides automotive professionals with a vastly better way to quantify and qualify the most important aspects of consumer attitudes, shopping behaviors, in-market vehicle demand and the conversion of demand to sales.

Also, the Internet, along with various search marketing and advertising tools, has enabled customer acquisition techniques and efficiencies never before possible. And it has enhanced the quality of intelligence and accelerated its availability. Insights derived from this data can be used to develop highly customized marketing programs geared toward consumers’ specific purchasing behaviors.

In the automotive industry, where leveraging the full power of the Internet is still a developing trend, embracing online shopping data to attract customers will be a key success, strategy. Automakers need to proactively use the Internet and its wealth of consumer information to act, change, optimize and enhance marketing strategies.

The opportunity is out there, ready to be seized, but it is only as good as the marketing strategy behind it.